Page 18 - Arkansas 811 Magazine 2021 Issue 2

The Direction
Presented by 811 Outdoors, Partners with Mossy Oak and MOOSE Media
Th he Direction– an adventure-travel fishing television series in its
4th season, has formed a partnership with Mossy Oak, one of America’s premier outdoor brands, announced host and producer, Mark Stowe.
“Protecting the environment – and the folks who live and work outdoors – is at the top of everything for Mossy Oak, which makes this an ultimate partnership filled with new opportunity,” exclaimed Stowe.
“The alliance uses all of the media assets Mossy Oak wields, including the 4.5 million social followers of Mossy Oak, the company’s programmatic acumen, and the powerhouse media portfolio that serves the member base of The Gamekeepers of Mossy Oak,” said Greg Sugg of MOOSE Media. “Everything is in play: on-air branding for the Mossy Oak Elements’ fishing collection, as well as promotional executions for Stowe’s television
series on our Mossy Oak GO digital entertainment network.”
Distribution for The Direction presented by 811 Outdoors now includes Mossy Oak GO, Discovery Channel, Pursuit Channel, PursuitUP, Wave 3 (NBC), MOTV, Pride Outdoor Network, Hunt Channel, and Outdoor Action TV. 811 Outdoors, the production/marketing company owned by Stowe, served more than 3,900 811-related commercial
spots in 2020, delivering the Call 811 safe-digging message to more than 140 million television viewers across these networks.
Stowe’s career as a successful landscape contractor provides professional insight for the organic 811 safe- digging discussions he hosts with engaging personalities from the deck of his customized 811 Bass boat. He has been an ambassador for the Call 811 safe- digging message for more than 17 years.
“The vast majority of the people who need to know about Call 811– the DIY folks, the homeowners, the farmers, the tradesmen and women identify strongly with the outdoors, and particularly fishing,” said Stowe. “Enjoying the outdoors is why they work – and
that goes double for me, too. For stakeholders in your state, this new reach and distribution creates ‘value’ for all who have an interest in keeping underground facilities safe through awareness, education, and trying to influence behaviors. We keep branding and sharing the 811 message to broader and more diverse audiences.”
“The Mossy Oak partnership is a milestone achievement for America’s safe-digging stakeholders,” Stowe concluded. “The increase in assets
and audience, the opportunities to
drive awareness and educate the outdoor public to Call 811, has taken
a tremendous step forward. “We are looking forward to this new partnership and distribution opportunity for our safe digging stakeholders, and to seeing where and who else we can reach and influence. Alongside an exciting 2021, looking back on 2020 brought some great achievements. 2021 is going to be a great success.” Stowe says.
On a personal level, perhaps the most exciting thing we were able to do
in 2020 was to launch a scholarship
16 • Arkansas 811 Magazine 2021, Issue 2